Books

A 17th-century Dear Abby

Mary Beth Norton steers between the timeless and the time-lost in this all-too-slim book about the world’s first advice column.

Some of the questions about life and love in Mary Beth Norton’s book are timeless: “Do most persons marry too young?” “How shall a man know when a lady loves him?” “Why does love generally turn to coldness and neglect after marriage?”

Some, not so much: “A person was some time ago married to a young woman, but not bedded. She did after marriage solemnly promise that she’d never alter what she had done, but at a certain time would come and live with him. . . . Can she do this lawfully?”

Norton steers between the timeless and the time-lost in this all-too-slim book about The Athenian Mercury, the world’s first advice column. The Mercury was published in England from 1691 to 1697 and was produced by a three-­person team headed by John Dunton, a London printer. The paper was printed in broadsheet format on both sides of a single large sheet of paper, with 10 to 20 questions garnered from the public—along with answers to them. As evidence of its success, a century after the Mercury’s demise, bound versions of its six-year run were still being sold, bought, and read, even in the Americas.