The church as blueberry pancake

It was either Rocky Supinger or Greg Bolt that turned me on to marketing guru Seth Godin. I subscribed to his blog and read it with interest. I often find in his posts compelling connections or challenges for the church. I’ve considered writing posts that tease out these connections, so here’s a first attempt.

Today Seth contrasts organizations he callsbattleships and those he calls blueberry pancakes.

The typical industrial-era organization is like a battleship. Hundreds or thousands of people onboard, and most of them are essential–but most of them aren’t actually directly responsible for the work that we hired the battleship to do. Without the fuel people, the navigation team, the folks in the med corps and on and on, it doesn’t work.