When wildfires blazed through Los Angeles last year, displacing tens of thousands of people, the local National Council of Jewish Women affiliate was well positioned to help. The national nonprofit’s LA chapter already ran donation drop-off sites across the city—its iconic thrift shops—and employed staff that knew how to sort the flood of donated items.
And after NCJW-LA chief executive Marjorie Gilberg sent an appeal to her members, colleagues at chapters in other cities also shared the letter with their own constituents. Hundreds of thousands of dollars soon poured in from outside of LA, and Gilberg’s nonprofit—which has focused on economic justice for decades—ultimately distributed more than $1 million in cash relief, donated goods, and store vouchers to fire-affected families.
“It felt like a huge hug,” Gilberg said. “There was support coming from all these directions, from these women across the country to pull for LA. I was like, ‘Oh, this is what a network is for.’”
