Ubi carnitas

Good job, Chipotle.

I’ve taken the burrito chain to task before for letting their ethical standards for beef—themselves an admirable and forward-thinking thing—take a back seat to growth and demand. Now Chipotle’s doing with pork exactly what they should have done with beef: responding to a shortage of meat that meets their standard by simply not serving pork at certain locations.

The situations aren’t identical. Their shortages of up-to-snuff beef have been an ongoing situation. The pork thing is more acute and sudden, the result of an audit that found a supplier failing to comply with animal welfare standards. There’s no evidence that Chipotle cares more about pigs now than it did about cattle then. Nor is it clear that the company has seen the error of its ways and will never again encourage its customers to consume an unsustainable amount of meat.