Chick-fil-A on doing unto others
CEO Dan Cathy of the
Chick-fil-A company has a new
service model: the Sermon on the Mount.
"Here's the deal," Cathy
announced recently at the second annual Imagination Summit in California:
All
of us were created in God's image. Because we are created in God's image -
[which] is to be treated with honor, dignity, and respect - we desperately in
our deepest part of who we are...desire to be treated respectfully... And so any
business person that has that insight retools their whole service experience
around honor, dignity and respect...and will [have] people tweeting,
facebooking...and you can have a cult brand.
