How do we find the time for social media?

I’m here in Dayton, Ohio at the Academy of Parish Clergy gathering. We had a great conversation about social media. One question that arose in the midst of studying Reframing Hope was, “How do we manage the time? Our day is already full, and you’re saying we need to social media on top of it all?”

Here are a few strategies for leaders to engage well in the midst of a busy church life.

1) You don’t have to do everything. Pick one thing (or two, if you must!). There are so many things we ought to be doing—Linked In, Facebook, Twitter, blogs, podcasts, Pinterest—the list grows every day. But if you feel strapped for time, you won’t be able to engage in every social media platform, so pick the one that you like doing. What interests you the most?