Believe in something, says Nike. But what?
Whatever else the Kaepernick ad is, it's a symptom of the confusion that characterizes our cultural moment.
So it seems Nike’s new 30th anniversary ad campaign featuring former NFL quarterback Colin Kaepernick is causing a bit of a stir. Kaepernick is, of course, famous for his decision to kneel during the U.S. national anthem before a football game to protest police brutality and racial injustice. Kapernick has been unable to land an NFL job since then. He is currently pursuing a grievance of collusion against the league and its owners who he says are keeping him out of the league because of their displeasure with his protests and his politics.
At any rate, the Nike campaign contains an image of Kaepernick with the following line:
Believe in something. Even if it means sacrificing everything. Just do it.
