In the World

Don't call me, I'll e-mail you

I certainly don't hear from as many PR people as David Roberts does, but when I do hear from them it tends to annoy me for most of the same reasons it annoys him: no hyperlinks, buried ledes, missing background info, generally little evidence that the sender knows what I do or cares if I consider his or her pitch. I particularly enjoyed item #6 on his list of tips:

Do not call me.

I hate the telephone. I know lots of bloggers and journos who feel
the same way, especially the younger ones. I’ll call people for
information when I need to, but I really don’t like to be called and I really don’t like to be pitched over the phone.