YMCA rebrands itself as ‘the Y’
The Young Men's Christian Association (YMCA) will now call itself by the shortened name "the Y" as part of its newest brand strategy but officially will still identify itself as the YMCA.
As Mamie Moore, national spokesperson for the YMCA of the USA, said in an interview, "What we're doing is calling ourselves 'the Y' because that's what everybody calls us. [However,] YMCA is still our legal name."
Moore said the change is meant to capitalize on the increasing focus the YMCA is giving to its three core areas of youth development, healthy living and social responsibility.
