Chick-fil-A offers a new public face

Chick-fil-A is crossing the road. The iconic chicken chain, known for its conservative heritage as well as its savory eats, is recalibrating its moral and culinary compass. It wants to go from old school to almost cool.

It wants to evolve from a place gays once picketed to a place where they’ll feel comfortable going to eat. It wants to broaden the brand as it expands nationally and plows into the urban arena, driven by the millennial generation.

Above all it wants to be a serious player on fast food’s biggest stage.