Notes from the Global Church

church service in Ghana

Philip Jenkins charts developments in the Two-Thirds World

As part of the astonishing cinema boom known as Nollywood, some 300 Nigerian producers churn out around 2,000 films each year. Their market of almost 150 million people makes this the world’s third-largest film industry, after Hollywood and the Indian Bollywood. The films go straight to DVD or VCD and sell hundreds of thousands of copies in Nigeria alone, not to mention circulation among the Nigerian disapora in North America and Western Europe. Because videos are passed on from hand to hand, actual viewership is impossible to determine. Explicitly Christian videos make up a large part of the output, which is not surprising when we realize that perhaps 45 percent of Nigerians follow this faith.
November 4, 2008