Shalom in our shattered lives
I think it was when Facebook was messing with our minds, seeing if they could toy with our emotions (they could), when I read research that said that people were happier on Friday than they were on the weekend. They had scoured statuses and found out what was already known—people, generally, love the longing for something more than they do the actuality of that something.
People love planning a vacation more than the actual travel.
The building sexual tension in a TV show is better than when the couple actually gets together.