Making your message sharable
Often we want our churches to grow, but we're not sure what sort of tools to use. We don't have any sort of action plan to get the word out about our congregations. Of course, word of mouth is still the best way to get people to church, but there are things we can do to make that message sharable. Here are a few steps we can take.
Clarify our message—Think about who your church is and what they aspire to be. Can you think of a story in your history that reflects who you are? Can you think of a metaphor or some sort of physical object to reflect that message? Can you boil the message down to three to five words?
Google Maps—Find your church on Google maps and fill out the details. Make sure the contact information is good. Put your website there. And there’s even an opportunity to put your missions statement. (Although don’t do it if the mission statement is too churchy or too wordy. You can just put a tagline there.) Ask members of a committee to review your church. Or, if you have an active Facebook page, ask the users to review it.
