Another so-called movement

What do Melissa Rogers, Matthew and Nancy Sleeth, Jim Wallis and Robert George have in common? I'd say not much, other than being Christians, broadly right to center-left theologically, who have some degree of political influence in one area or another.
But that's not much of a hook for a photo spread. So Newsweek instead calls them and seven others "Faces of the Christian Right."
A few years back, the media couldn't get enough of the Christian left, an alleged movement that somehow included everyone from conservatives who are nicer than James Dobson to consensus-seeking moderates to actual liberals. Gratefully, that trend piece eventually went away. But why is Newsweek now taking some of the very same people, dumping them in with bona fide religious-right types, and labeling them "Christian right"?