Republicans retool for evangelical outreach

Do Republicans have an evangelical problem in a party that’s been both derided and heralded as God’s Official Party?

The vast majority of evangelicals have voted with the GOP in recent elections. In fact, despite some qualms about Mitt Romney’s Mormon faith, 79 percent of evangelicals voted for the Republican nominee in 2012, the same percentage that voted for George W. Bush in 2004.

So why would the party hire its former South Carolina chairman to lead engagement with a group that for a generation or more has been the reliable anchor of the party faithful? Here are four reasons:

1. They need to. “A lot of folks in the faith community stayed home last election,” said Chad Connelly, the party’s new hire. “I don’t think [the position is] odd; it shows a commitment to what you say you believe in.”

After the GOP’s losses in the 2012 elections, the Republican National Committee’s postmortem report, the “Growth and Opportunity Project,” identified the need for a full-time faith-based outreach director.

Part of the plan is to shore up the party’s base: evangelicals constituted nearly one in four voters in the 2012 electorate, according to the Pew Forum on Religion & Public Life, and 65 percent of evangelical voters identified with or leaned toward the Republican Party in 2008, while 28 percent aligned with the Democratic Party.

Gary Marx, executive director of the Faith and Freedom Coalition, who spearheaded outreach to social conservatives for Republicans in 2004, said Connelly is a natural fit for the party because he “understands evangelicals and speaks the language so it makes a lot of sense.”

“I don’t have to wear faith on my sleeve,” said Connelly, a Southern Baptist deacon and Sunday school teacher who vowed to be President Obama’s “worst nightmare” after his state chairmanship election in 2011. Faith is “who I am; it’s who I try to be.”

2. Mending fences. Tony Perkins, president of Family Research Council, told social conservatives in April to stop contributing to the party until leaders “grow a backbone and start defending core principles.” As the party adjusts to cultural changes, Connelly says it may communicate a bit differently in coming elections, and evangelicals will need to adjust.

He compared the changes ahead to churches’ struggle with contemporary Christian music: “‘The Old Rugged Cross’ folks didn’t like ‘Shout to the Lord’ as much,” he said with a southern drawl. “It’s the same message, just the delivery pattern might be different.”

Some social conservatives have threatened to leave the party if it shifts its position against same-sex marriage. Connelly says the party’s stance on that issue is firm.

As issues such as immigration heat up in Washington, Connelly will handle messaging to religious voters, who have become a late but critical voice in the reform effort. “As long as you hear people say border security first, people in the faith community are fine with a path to citizenship,” said Connelly.

Either way, evangelical leaders say the outreach—for either party—has to be more than lip service. “I would hope that a liaison to evangelicals in either party would listen to evangelicals as much as speak to them,” said Russell Moore, the new president of the Southern Baptist Convention’s Ethics and Religious Liberty Commission. “They cannot simply take evangelicals for granted.”

3. New alliances. Republicans have won elections when they can unite the three pillars of the party: economic conservatives, pro-defense hawks, and religious (mostly evangelical) conservatives. The 2010 elections saw the emergence of a new partner, the anti-Washington libertarian wing.

Now these groups are trying to figure out how to work together. John Green, an expert on religion and politics at the University of Akron, said evangelical turnout was lackluster in Ohio, Florida and Virginia—all crucial swing states that went to President Obama. That may be because it’s tricky to get religious social conservatives to work with the more assertive libertarian wing of the party.

“It’s easy to say on paper the parties have religious constituencies, but to make them work together effectively in a coalition requires a lot of effort,” Green said. “Evangelicals have told me the party has to change its image, but they don’t think their issues are the cause of the image problem.”

4. Competition from Democrats. While he has not yet worked out the details with the party, Connelly said he would also likely reach out beyond evangelicals. Catholics, for example, are often allies of evangelicals on culture-war issues, but they sided with Obama in both elections.

The question for the GOP is whether religious voters can be persuaded—and mobilized—in enough key states. The 2014 mid-term elections and the 2016 open White House contest will be telling, observers say.

“The Democrats have done a better job in the last few years in engaging, listening and responding to evangelical concerns,” said Gabe Lyons, founder of Q Ideas, a think tank for a younger generation of evangelicals. “They would engage in friendship and not just stick around for one season.”

Derrick Harkins, a Washington, D.C., pastor who headed religious outreach for the Democratic National Committee for the 2012 cycle, but who is not currently on the party’s payroll, said the party has to work to retain the relationships it built with religious voters in recent years.

“We can’t be knocking anew in 2014 and 2016,” he said.  —RNS

This article was edited on June 28, 2013.

Sarah Pulliam Bailey

Sarah Pulliam Bailey writes for Religion News Service.

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