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Why is it so hard to do religion in prime time?

Why is it so hard to do religion in prime time?

Many TV network
executives, advertisers and producers would sell their souls to get the
kind of audience that God has. But giving religion a starring role in
prime time? Not so much.

Religion, God and spirituality have made cameos across the dial from The Sopranos to The Simpsons—though
usually as a prop or in a walk-on role. But shows in which religion is a
central part of the premise are rare, and the ratings are generally far
from heavenly.