Campus Crusade switches its name to ‘Cru’
Campus Crusade for Christ is out. "Cru" is in. The 60-year-old evangelical ministry recently announced its new name, saying the old name had become problematic.
"We've been having issues with two words in the name—campus and crusade," said Steve Sellers, a vice president who oversees the ministry's U.S. operations, in an interview. The change was announced at a staff conference July 19 in Fort Collins, Colorado.
Though the Florida-based organization began on campuses in 1951, it expanded to some two dozen ministries focused on topics such as families, athletes, the military and inner cities.
