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In 1998, the SBC missions board distributed over 45,000 evangelistic kits titled “The Mormon Puzzle: Understanding and Witnessing to Latter-day Saints.” The kit included a video that depicted a typical Mormon family enjoying the weekly LDS ritual of “family home evening.” The commentator noted that the Mormon family “could be the family across the street—wonderful, law-abiding people who adore their children, instilling values we all love and cherish.” But, the commentator continued, this family would be “lost for eternity.” The message was that though Mormons may look clean and righteous on the outside, on the inside they are in the grip of dark forces.
This spring HBO debuted a television series, Big Love, that features a likable polygamous family in Utah. An article in a March issue of Newsweek, headlined “Polygamists Unite!” quotes a polygamy activist saying, “Polygamy is the next civil rights battle.” He argues, “If Heather can have two mommies, she should also be able to have two mommies and a daddy.” That weekend on the Today Show, hosts Lester Holt and Campbell Brown gave a sympathetic interview to a polygamous family.