What's another word for stewardship?

Sometimes I think there should be another word for "stewardship." It's always been the word we use to describe the annual emphasis (usually in the fall) on giving financially, usually to your local congregation. Of course, in seminary, we learned that "stewardship" means something else—it means taking care of something that belongs to Someone Else. But still…

My church had the stewardship emphasis this past month, and we we did emphasize stewardship as taking care of the things that belong to God. We did not emphasize our budget, but we prayed and we talked about giving and generosity, and about how everything we have—including our money—really belongs to God. We talked about giving as a spiritual discipline, like prayer. And we planned a special Sunday—this week—where we would have great music with the organ and piano and guitar and choir, where we would receive our intentions and then celebrate with a special wonderful luncheon together. But still…

I was talking with someone at the church during the week, about how we were planning this great event, with great music and great preaching and great food, and how I hoped a lot of people were able to come. The person turned to me with great honesty and said, "Well, and then there are those who will intentionally stay away."