Critical Essay

Have Steve Jobs and his gadgets made us less human?

It’s possible he created more problems than he solved.

Steve Jobs died ten years ago this month. At the corporate memorial held on Apple’s campus, a previously unreleased version of the 1997 “Think Different” Apple commercial was played. In this version, Jobs himself performed the voice-over, so everyone at the memorial heard him speak one final exhortation to the world: “The people who are crazy enough to think they can change the world are the ones who do.”

Jobs was certain of many things: Apple products should be closed systems that exclude other products in order to maximize user experience. Black turtlenecks are the one and only shirt to be worn. On-off switches are ugly. And the work that he was doing with Apple was changing the world for the better.

In 1982, when Apple was a budding computer company, Jobs gave a speech to the Academy of Achievement. In this speech, he described how supposedly ordinary things such as going to college or believing in God inhibited innovation and stifled change. He told the audience that if they could move beyond the ordinary, they could have the capacity to change the world.