Sticky faith: What keeps kids connected to church?

When I first started in youth ministry, I did everything I could think of to attract and engage high school youth. I held monthly social events and service projects. My Sunday school classes and weekly youth group meetings included crazy games, youth-only worship with contemporary Christian music, and discussions of relevant topics.

I chose topics based on what I thought youth cared about, so we talked a lot about friendships, sex and alcohol. While I tied these topics to scripture, I rarely focused on Jesus. I assumed that the youth, who had grown up in the church, already knew the Jesus story well and were likely to be bored by it. Rather than help students cultivate a lifelong relationship with Christ, I focused on getting them to live a Christian lifestyle. I had zero tolerance for inappropriate behavior.

Only a handful of the youth I worked with in that year are attending church today. My extensive efforts at reaching them seem to have made little difference.