Authors /
Paul Putz
Paul Putz is a Ph.D. candidate in history at Baylor University. He is researching religion, reform, and politics in the urban U.S. West during the Progressive Era.
Son of God and marketing Jesus movies to ministers
Son of God is a dud. Just don’t tell that to the film’s producers, Roma Downey and Mark Burnett. They found evidence of divine favor in the “truly miraculous” support they received from Catholic and evangelical leaders. It brought in $26.5 million its first weekend.
Burnett and Downey’s marketing approach makes good business sense and has plenty of precedent.
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