Crystal Cathedral downfall offers cautionary tale

March 17, 2012

c. 2012 Religion News Service
(RNS) Last Sunday (March 11), Pastor Sheila Schuller Coleman appeared for
apparently the last time before some 800 people at the morning service of
the Crystal Cathedral in Garden Grove, Calif.

For members of the extended Schuller family who had built and shepherded
the iconic megachurch into the spiritual home for 10,000 members, so much
had changed:

-- Faced with staggering debts and a bankruptcy filing, the glass building
was recently sold to the local Catholic diocese, but can remain Protestant
in the short term.

-- The staff had dropped from 350 to 200, including the recent firings of
Coleman's sister, husband and brother-in-law, who had all worked on its
"Hour of Power" broadcasts.

-- Just the day before, her parents, Robert H. and Arvella Schuller, had
departed the ministry they started more than 50 years ago, citing a
multimillion-dollar fight with its board.

As members of the Schuller family head in new directions -- Coleman and
brother-in law Jim Penner plan to start a new church this Sunday -- the
famous glass-walled church offers a cautionary tale of the potential pitfalls
facing family-run ministries.

"If you have a family ministry, the health of the relationships within the
family is key to whether the governance of the ministry is going to work
well or not," said the Rev. Wes Granberg-Michaelson, a former board member
and former general secretary of the Reformed Church in America, the
denomination of the Crystal Cathedral.

Granberg-Michaelson said the turning point for the ministry came when the
family disputed who should take the reins of leadership as Robert H.
Schuller prepared to step back as the public face of the ministry. Initially,
Schuller wanted to see his son, Robert A. Schuller, take his place, and passed
on the mantle of senior pastor in 2006.

Within two years, the younger Schuller left after he and his father could
not agree on the ministry's future direction. The next year, Coleman was
chosen to handle administrative duties.

"I think that Robert A. could have carried that ministry and could have
continued it," said Granberg-Michaelson. "I also think that it would have
been possible to find a person from the outside that would make that a
mission-driven ministry and essentially a ministry that moved beyond the family.
But neither one of those things happened."

Miriam Carver, an Atlanta-based nonprofit governance consultant, tried to
help the ministry in 2008. She advised the board that it was inappropriate
to have board members who also were staffers and family members.

"You can certainly see that phenomenon, but it's really bad practice
because it's a conflict of interest," she said. The board declined to implement
her recommendations.

The lessons from the downfall of the Schullers' ministry can be taught to
a wide array of organizations, experts say.

"There's always been a caution against nepotism in all kinds of work,"
said Michael Cromartie, vice president of the Washington-based Ethics and
Public Policy Center. "Why shouldn't it also extend to Christian ministries?"
Part of the reason Catholicism embraced priestly celibacy was to avoid
"complicated inheritance issues" that surfaced in medieval times when priests
were allowed to marry, said Christopher Bellitto, a historian at Kean
University in New Jersey.

Family domination of a church has become increasingly rare, said Dave
Travis, CEO of Dallas-based Leadership Network. His church think tank finds
many of the first-generation pastors of large churches are taking a different

"They're not family-controlled churches, for the most part, and they don't
necessarily aspire for their children to follow them into the ministry or
into the ministry in that same church," he said.

To be sure, some inherited ministries can work, even thrive -- Jonathan
and Jerry Falwell Jr., Joel Osteen and even Franklin Graham have all taken
the reins of their ministries from their famous fathers.

Travis said the family problems were only a part of the downfall of
Crystal Cathedral, which also was affected by the focus on its TV ministry and
its imposing building.

"They put a lot of stock in the building where they were," he said. "As
the neighborhood changed, they were kind of stuck there."

Now located in a far more diverse area than the predominantly white one it
was decades ago, the Crystal Cathedral finds that its Hispanic
congregation is one of its most thriving ministries. But that, too, is changing: On
April 1, it will begin meeting at the Anaheim Convention Center.

As the remnant of the dwindling Crystal Cathedral congregants contemplate
their next steps, remaining leaders are urging them to stay put -- and note
that they will shun the contemporary flavor that Schuller's daughter and
son-in-law had supported.

"We invite everyone to join us next Sunday for worship in the Crystal
Cathedral," said John Charles, new chairman of the Crystal Cathedral
Ministries' board of directors, in a statement.

"Since sharing this news with our congregation, we have received an
outpouring of assurance and encouragement from numerous members of the
congregation about their excitement over the return to the traditional worship style
on which the ministry was founded."

Whatever happens, the California church appears to be a shadow of its
former self, when people across the globe would rave to Granberg-Michaelson
during his travels about how they were helped by viewing Schuller's "Hour of

"It touched countless people," he said. "To see this come unraveled, it's
just a deep tragedy."