Blogging: Subculture or mainstream?

blogging about blogging can be the ultimate navel-gazing, but hear me out; I
mean to intrigue.

a well-written book on cyberculture theory, Pramod K. Nayar claims that blogs
"have become a folk cultural form." So far so good. But most of Nayar's other
descriptions of blogging seem a bit dated: it's life-writing or autobiography,
it's an online diary, it's inherently personal, it's subcultural. All this may
have been true once, but most of the blogs I read have grown up and taken on
new form and function.