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Kid stuff

As the Christmas season ends and parents push their way through crumpled wrapping paper and parts of half-assembled toys, they may wonder: How did we get from a baby born in a manger to this? How did we reach the state where Care Bear Nativity sets, Chia pets and Ronald McDonald have the iconic force once reserved for the holy?

Call of the Mall/The Consumer Trap

Paco Underhill, a marketing enhancer, and Michael Dawson, a critic of the capitalistic marketing system, are working to achieve opposite goals, yet their books supplement each other in unexpected ways. Underhill, the founder of Envirosell, Inc., a global research and consulting firm, is an expert on consumer education whose clients have included the U.S. Postal Service and Wal-Mart.

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