Study: Gen Z doubles down on combining tarot and traditional faith

A new survey released by Springtide Research Institute confirms what metaphysical store owners and veteran tarot readers have known since the term Gen Z was invented: younger Americans, known for fashioning their own spirituality the way they curate their social media feeds, are doing so using well-established alternative practices.

Springtide’s survey showed that 51 percent of its sample population, age 13–25, engage in tarot cards or fortune- telling. Of that percentage, 17 percent practice daily, 25 percent once a week, 27 percent once a month, and 31 percent less than once a month.

Interest in tarot and other forms of divination doesn’t necessarily correspond with a rejection of traditional religion. Many young tarot readers continue to identify with a traditional faith, while looking beyond established structures for spiritual growth.