Thrivent Financial not for Lutherans only
For the first time in its long history, Thrivent Financial is not just for Lutherans. The 111-year-old financial services firm began taking applications in March from Christians of every denomination.
The change from “Thrivent Financial for Lutherans” to just “Thrivent Financial” was not a simple response to declining membership in the Lutheran Church, board chairman Dick Moeller said, although that factor was discussed during the lengthy transition talks.
It’s more about having a long-term strategy to share the company’s Christian business principles with more people, he said. It also means that Thrivent, which ranks 325th on the Fortune 500 list with $90.4 billion in assets under management, has been able to stash away a “big rainy-day fund” of $7 billion.
