Consumers mobilize in culture wars

When you buy a pair of shoes, a spicy chicken sandwich or a gym membership, does that mean you endorse everything about the company you are dealing with—including the CEO's religious beliefs?

It's a question that has long plagued socially conscious consumers. Websites like Change.org are mobilizing grassroots campaigns against companies like Curves fitness centers, whose CEO donates millions to antiabortion groups, and Chick-fil-A, a fast-food chain that supports faith-based groups opposed to same-sex relationships.

While protests haven't stopped those corporate leaders from supporting conservative Christian agendas, the head of TOMS Shoes has felt compelled to apologize for an interview with Focus on the Family president Jim Daly.