Occasionally the Century editors sit down to talk with experts in magazine marketing. They sometimes tells us that we need to do more with celebrities--feature a celebrity on the cover of the magazine, for example. No, they're not pressing us to feature Brad Pitt or Lindsay Lohan. What they have in mind is featuring the celebrities of our world, that is, the celebrities of the mainline Protestant world. We usually respond: "But mainline Protestants don't really have celebrities." When the experts look doubtful, the editors look at one another. "Well, we might come up with a few living semi-celebrities--but that would take care of only two months worth of covers."
February 28, 2012