This Lent, give up products that are inferior to our product

I try not to get too worked up about the commercialization of church holidays. It seems inevitable in our culture, in which most people are at least nominally Christian yet the real national faith is capitalism. The Christmas shopping season is annoying and the Easter candy aisles are dangerous, but it seems futile to rail against things that are more symptom than illness.

It is pretty perplexing, however, when marketers try to capitalize on Lent.