Don't call me, I'll e-mail you
I certainly don't hear from as many PR people as David Roberts does, but
when I do hear from them it tends to annoy me for most of the same
reasons it annoys him: no hyperlinks, buried ledes, missing background
info, generally little evidence that the sender knows what I do or cares
if I consider his or her pitch. I particularly enjoyed item #6 on his
list of tips.