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Methodists plan another ad campaign: Increasing name recognition

Hoping to capitalize on an earlier $20 million ad campaign that raised name recognition of the United Methodist Church, the denomination will spend an additional $25 million on advertising to fill the pews with new members.

This second phase of the “Igniting Ministries” promotion will use television ads pegged to Christmas, Easter and the start of the school year in late summer to target adults ages 25 to 54.