I'm grateful to Amy Frkyholm for her thoughtful response to my media column on clickbait. I have a religious autobiography similar to Amy's: raised in a highly emotional evangelical/charismatic church, which I left in young adulthood for high liturgy. My response to liturgical forms of worship was very much the same feeling of relief and freedom within structure that Amy describes so well. I appreciate, and in many ways share, her experience with and insight into the pitfalls of coerced emotionality—in worship, church groups, or online. I'm not sure, however, that the parallel between clickbait and worship really works.