Red Cross got half of Katrina donations: Reputation and Web use noted as factors in donor preference
A year ago, Americans started signing checks and clicking on Web links to raise an estimated $4.2 billion in the wake of Hurricane Katrina, the most they have ever donated in response to a natural disaster, according to the Chronicle of Philanthropy.
After Katrina roared ashore August 29, the worst U.S. natural disaster in the Internet age offered a model for how donors might respond to future catastrophes: increasingly online, and to the largest, most established charities.