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Brand loyalty: Mainline persistence

On the way to the airport for my TWA flight to St. Louis, I gassed up at the Standard station. When I got to the airport, my plane was delayed so I had time to drop in on Crown Books and then stopped at the Rexall concession to get some aspirin. Having an hour to kill in the club before takeoff, I put on my earphones and listened to the tape I had purchased the day before at Rose Records. I ran into N. N., a biggie at International Harvester who keeps me up to date on trends in his business.

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All in the family: One bread, one body

On the third Sunday of Easter I was in La Jolla, California, for the baptism of a granddaughter. If there is anything better than witnessing and participating in the baptism of a grandchild, I don’t know what it is.

I’m told there are never unpleasant days in this part of the world. April in Chicago testifies that T. S. Eliot was right when he called April “the cruelest month.” Perhaps Eliot had watched a baseball game at Wrigley Field with the temperature at 37 degrees and a 30-knot wind blowing off the lake. There are no days like that in La Jolla.