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Brand loyalty: Mainline persistence

On the way to the airport for my TWA flight to St. Louis, I gassed up at the Standard station. When I got to the airport, my plane was delayed so I had time to drop in on Crown Books and then stopped at the Rexall concession to get some aspirin. Having an hour to kill in the club before takeoff, I put on my earphones and listened to the tape I had purchased the day before at Rose Records. I ran into N. N., a biggie at International Harvester who keeps me up to date on trends in his business.

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Pewless: When to head for the door

This spring a certain Christian layperson has been criticized for not exiting his local church when he disagreed with something his pastor preached.

The experts on the subject have been, as far as I can tell, media personnel who never go to church, do not know what sermons are for, and have not experienced lively congregational participation; people who value fidelity very little and church hopping and sermon shopping very highly; those who have political stakes in their judgment; and people who pay no attention to the contexts of messages.