Steve Jobs’s success at Apple may have sent the wrong message to some entrepreneurs: to be successful, you have to ignore your family and be ruthless with your employees. Walter Isaacson, Jobs’s biographer, says we should learn lessons from Jobs’s accomplishments, but not from his personality. Stay focused and keep things simple were two principles, among others, that guided Jobs. At an annual retreat with people he considered the leaders at Apple, the group would come to consensus on the top ten things the company should focus on next. Jobs would cross off the bottom seven and say, “We can only do three.” Simplicity of design for Jobs was a way of overcoming complexity, not of ignoring it (Harvard Business Review, April, and Wired, August).