Just about everyone by now has heard of seeker churches, and many Americans have visited or joined them. Thousands of pastors across the country each year flock to seminars to learn more about these churches' approach to ministry and to gain insight into why the movement is rapidly growing. Kimon Howland Sargeant's sociological analysis of the movement is the first systematic attempt to try to make some sense of it historically and culturally. This nicely written and timely book addresses, in Sargeant's words, the fundamental question, "What does it mean to be religious, especially to be an evangelical, at this moment in history?" More specifically, How well can seeker churches, entrepreneurial and innovative yet also traditional and conservative, navigate the tensions between translation and tradition?