I'm grateful to Amy Frkyholm for her thoughtful response to my media column on clickbait. I have a religious autobiography similar to Amy's: raised in a highly emotional evangelical/charismatic church, which I left in young adulthood for high liturgy. My response to liturgical forms of worship was very much the same feeling of relief and freedom within structure that Amy describes so well. I appreciate, and in many ways share, her experience with and insight into the pitfalls of coerced emotionality—in worship, church groups, or online.
I'm not sure, however, that the parallel between clickbait and worship really works.
In her media column for the Century last month, Kathryn Reklis, a theology professor at Fordham University, wrote about the many times a day that social media asks her to watch a video and feel something. “You too will cry after watching this . . . 90 percent of people cry,” the Facebook post tells her. She argues that, while kitschy, these videos contain the power of shared feeling, and shared feeling is a step toward empathy and a further step toward compassion—and so, in essence, a social good. I am not sure I agree.
For nearly 75 years, travelers on the Pennsylvania Turnpike could pull off the highway and walk up the steps to St. John the Baptist Catholic Church to pray or attend mass. The church features rich wood and hand-carved accents, a beautiful staircase to a loft, and 14 Tiffany stained-glass windows. But the days of the “Church of the Turnpike,” 90 miles east of Pittsburgh, could be numbered. A highway widening project is under way that will permanently remove the legendary steps in two or three years (RNS).