Unnoticed ministries

Why churches need to tell their stories

I am a Christian who leans toward the liberal side of politics. I associate with lots of urbanized and sophisticated liberals, many of whom are not men and women of faith. Few of them have any idea what churches are doing to serve their communities. I’ve concluded that faith communities need to do a better job of telling their stories.

Pat MacJennett, a senior executive in the convention and tourism industry, in discussing with a reporter her agency’s marketing strategy, said that an organization that fails to tell its story is rejecting Marketing 101. “If you have a great story to tell but you are not telling it, no one’s going to hear it.” In a world of Facebook, Twitter, LinkedIn, Skype, YouTube and e-mail, the means of telling your story are greater than ever.


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