New adventures in niche Bible publishing

The Bible gets a makeover
The Bible is getting a makeover as publishers try to catch every type of customer’s attention and draw in new readers who would be unlikely to pick up the holy tome in its traditional form.

Using different packaging, publishers of The Green Bible, Bible Illuminated, The Peoples’ Bible and Zondervan’s Bible Across America will try to reach specific audiences of both new and experienced Bible readers.

“The Bible is America’s favorite book of all time,” said Maureen Girkins, president and CEO of Zondervan. The publishers of these Bibles, she said, are just trying to make scripture more relevant to today’s audience.

The Green Bible. HarperOne, 1,440 pp., $29.95.

As environmental concerns continue to grow, the publishers of the new Green Bible say that God is the ultimate environmentalist.

 

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