Brand loyalty

Mainline persistence
On the way to the airport for my TWA flight to St. Louis, I gassed up at the Standard station. When I got to the airport, my plane was delayed so I had time to drop in on Crown Books and then stopped at the Rexall concession to get some aspirin. Having an hour to kill in the club before takeoff, I put on my earphones and listened to the tape I had purchased the day before at Rose Records. I ran into N. N., a biggie at International Harvester who keeps me up to date on trends in his business. He spotted me because I was wearing my conventional bow tie, but he, in his tailored suit, seemed to be looking down on me in my off-the-rack Hart Schaffner & Marx three-piece number. We parted quickly because I had to grab a snack. I bought a Wimpy burger and boarded the plane.


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