God as Santa

Misreading the prayer of Jabez
Jabez called on the God of Israel, saying, “Oh that you would bless me and enlarge my border, and that your hand might be with me, and that you would keep me from hurt and harm!" And God granted what he asked. (1 Chron. 4:10, NRSV)

Bruce Wilkinson’s The Prayer of Jabez rode the top of Publishers Weekly and the New York Times bestseller lists for many months after its 2000 publication. This little book, easily read within an hour, centers on two short and obscure verses in 1 Chronicles. In marketing and sales terms, it has been a huge success. The book has not only sold millions but has spun off ancillary markets, including Jabez bracelets, posters, videos and shirts, and who knows how many other commodified talismans. It is safe to assume that hundreds of millions of dollars have been made. Bless me, indeed.


This article is available to subscribers only. Please subscribe for full access—subscriptions begin at $2.95. Already have an online account? Log in now. Already a print subscriber? Create an online account for no additional cost.

This article is available to subscribers only.

To post a comment, log inregister, or use the Facebook comment box.