When a summer film grosses over $48 million in its first week of wide release, we can assume that it is glossy and entertaining, perhaps boasting the latest special effects. But when that film has no known actors and costs a mere $30,000 to make—not even a pittance by Hollywood's Titanic standards—something else is going on. The film has hit a nerve.
Such is the case with The Blair Witch Project. The film depicts three young filmmakers who hike into the woods near Burkittsville, Maryland, to investigate the legend of the Blair witch, who locals say has haunted the area for years. The opening credits tell viewers that all that remains of the would-be documentarians is the film footage that was found a year after the three disappeared. The Blair Witch Project consists entirely of this footage.