Hegel once said that the modern world began when we exchanged morning prayer for the morning newspaper. Of course, most of us let our newspaper subscriptions expire long ago, and we get our information fix instead from Facebook feeds and Twitter tweets, Fox News and the Daily Show, all delivered every second of every day by Coca-Cola, Miller Lite and McDonald’s hamburgers. We live in a world filled to the brim with words, most of them trying to persuade us to buy or believe something, and all of them shaping us far more than we know. Any preacher knows the problem: the average American watches 28 hours of television a week, and if she goes to church, she hears Christ preached for 20 minutes. In a world like this, how does the gospel stand a chance?