Thomas thinks he should have been more suspicious of Lee and that his sermons should have had more of an effect on him. But these are not the immediate issues at hand.
Most churches have the equivalent of Eat at Joe's signs, advertising religious services so that people will stop, come in and taste what is good. The signs are imperative; they command us to eat here and not there.
Most fund-raising board meeting discussions, when stripped to the core, become one common, persistent question: "How can we persuade people to give more?"