Adam J. Copeland teaches faith and leadership at Concordia College in Moorhead, Minnesota. He has served as pastor of a Presbyterian church and as mission developer of a Lutheran ministry. He blogs at A Wee Blether, part of the CCblogs network.
Language matters. Particularly, the language we use in worship matters. So, my ears perked up recently when in worship congregation members were besieged by many, oh so many, opportunities to “volunteer.”
When pastors make the news, it’s often bad (e.g. murderous DUI, sexual abuse, or curious stunts). It was particularly interesting, then, to read the positive coverage of #usemeinstead—initially positive, at least.
Branding is all about claiming distinctiveness. What can your product do that others can’t? What looks or feels better than the others? What tastes stand out? Sometimes we treat faith communities the same way.
The best controversies are those in which the headlines make you think one thing, but the full article pushes you another way. Eventually, you say, “I have no idea what to think on this one.” That happened to me last week when investigating Facebook’s social experiment on happiness.