Adam J. Copeland teaches faith and leadership at Concordia College in Moorhead, Minnesota. He has served as pastor of a Presbyterian church and as mission developer of a Lutheran ministry. He blogs at A Wee Blether, part of the CCblogs network.
Branding is all about claiming distinctiveness. What can your product do that others can’t? What looks or feels better than the others? What tastes stand out? Sometimes we treat faith communities the same way.
The best controversies are those in which the headlines make you think one thing, but the full article pushes you another way. Eventually, you say, “I have no idea what to think on this one.” That happened to me last week when investigating Facebook’s social experiment on happiness.
This week, Fox News anchor Megyn Kelly, in a segment about the race of Santa Claus, reported a bomb shell. No, it wasn’t that this Christmas, in support of Obama’s socialist policies, not just Rudolph’s nose but his entire face will be painted red.