The book publishing world depends on buzz. The best kind of book buzz is created by readers who tell their friends about the books they love. Anyone who is part of a circle of reading friends knows that, despite dire predictions about the demise of book publishing, the appetite for reading books is alive and well. But readers have to find out about a book somehow, and that is where promotion comes in—either by publishers or by the authors themselves.
I understand the growing need for writers to promote their own work.
Our intellectual architecture is being dismantled. But it is also being reassembled. I use the architecture metaphor because I believe that what we are creating will be in place for many decades to come.
While I was visiting Fort Worth, Texas, recently, I walked into a used bookstore on North 8th Street—the kind of place where you can fall into a time warp, forgetting where you are until you hear the owner locking up for the day.
If the economic recession has made people more receptive to spiritual concerns and theological insights, that interest has not translated into sales of religion books (see Marcia Nelson’s report in this issue).
Conventional wisdom holds that when times get bad, people turn to religion. But that’s not the case in religion publishing. Like other business executives in the current economic doldrums, religion publishers are cutting expenses in the face of declining sales.
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