Increasingly, people ask me, “How do you do what you do?” They want to know how to become a writer, speaker, or consultant. I wouldn’t be a speaker or a consultant if I didn’t write a book, so I’ll start with how to write a book.
One pastor in New Orleans would end every examination by asking, “What is your favorite work of fiction?” The other ministers collectively groaned. But I applauded the question. To be in South Louisiana meant being in a land of stories. As this NYT article observed, South Louisiana is “a place that produces writers the way that France produces cheese—prodigiously, and with world-class excellence.”
The book publishing world depends on buzz. The best kind of book buzz is created by readers who tell their friends about the books they love. Anyone who is part of a circle of reading friends knows that, despite dire predictions about the demise of book publishing, the appetite for reading books is alive and well. But readers have to find out about a book somehow, and that is where promotion comes in—either by publishers or by the authors themselves.
I understand the growing need for writers to promote their own work.
Our intellectual architecture is being dismantled. But it is also being reassembled. I use the architecture metaphor because I believe that what we are creating will be in place for many decades to come.
While I was visiting Fort Worth, Texas, recently, I walked into a used bookstore on North 8th Street—the kind of place where you can fall into a time warp, forgetting where you are until you hear the owner locking up for the day.