McEntyre has a deep concern for how language is used (see her previous work, Caring for Words in a Culture of Lies). Here she builds on the Benedictine concept of lectio divina, the slow reading of sacred texts which calls the readers to focus on words and phrases that grab their attention.
The book publishing world depends on buzz. The best kind of book buzz is created by readers who tell their friends about the books they love. Anyone who is part of a circle of reading friends knows that, despite dire predictions about the demise of book publishing, the appetite for reading books is alive and well. But readers have to find out about a book somehow, and that is where promotion comes in—either by publishers or by the authors themselves.
I understand the growing need for writers to promote their own work.