Building a platform part four

We understand why we have to build a platform, the big ideas, and the small practices. Now we have our content developed (usually by writing a book), we’re ready to market.

Remember that authors are responsible for marketing. Whether you’re on a small press or a big press, if you want people to read your book, then you’ll have to sell it. Lets be clear. I'm not a huge fan of capitalism, so "marketing" makes my skin crawl. I wish that someone else would do all of this for me. Any author would. But, I also felt called into ministry beyond the local church so I needed to get over my pride. Unfortunately, no one is above marketing. I did learn to reframe many steps into spiritual practices though.

So how do you do it? Here are a few suggestions. (Feel free to take these steps, personalize them, and use them for your next book proposal. The publisher is going to want a plan for how you'll market your book. These could help you with your brainstorming.)